Auckland Harley-Davidson

The full digital presence for a major Harley-Davidson franchise. Website built and maintained across 17 years, connected to a custom parts search engine, VIN decoder, TradeMe listing system, email platform and event RSVP infrastructure.

Everything built in-house. Revenue tied directly to the digital operation: a measurable $1.25M annual increase, six years running.

The site is one component of a much larger ecosystem of internal tools, marketing systems and automations all built around it. Nothing here was bought off the shelf.