Customer Service, Digital Systems, Marketing & Operations
What I Do
From customer-facing websites and ecommerce to inventory engines, reporting systems, marketing campaigns and automation, everything here was built to remove friction, improve the customer journey and strengthen the bottom line.
PHP, MySQL, Linux. Custom platforms built from scratch. VIN decoders, B2B ordering systems, inventory engines handling 300,000+ fitment records.
Explore 02Email campaigns, Google Ads, social strategy, Mailchimp automation. Campaigns that increased revenue by a measurable $1.25M annually for six consecutive years.
Explore 03Shopify, custom storefronts, B2B dealer platforms. Built Performance Cycle Wholesale from zero to $750K annual revenue across 150 dealer accounts.
Explore 04RelicTag, HarleyVIN, PCW, PCWW, Auckland HD, Auckland Triumph, Diamond Spice, BPhilippe Author. Full builds from brief to live.
Explore 05Adobe Photoshop, InDesign, Premiere Pro. 25 years of practical creative production: print, digital, video, event materials and brand identity.
Explore 06cPanel hosting, DNS, server-side configuration, domain strategy. Understanding why the right domain name is a marketing asset, not just an address.
Explore 07Practical application of AI tools in real business workflows. Not hype: actual integration into content, code, operations and customer touchpoints.
Explore 0817 years as COO and CMO. Returned to the UK in 2023. Day Skipper. Metal detectorist. One-eyed rescue cat. The whole story.
Read MoreWho Is Chris
I spent 17 years as COO and CMO at Auckland Harley-Davidson, building a $20M business with 50+ staff across multiple locations. I built most of the digital infrastructure myself: the websites, the databases, the email systems, the e-commerce platforms, the marketing campaigns.
I do not come from a single lane. I cross the lines between technical, creative and commercial because that is where the real problems live, and where the real solutions come from.
I returned to the UK in 2023 and I am based in Bournemouth, available for roles or consultancy across the south of England and remotely.
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